Voss water is a brand of bottled water that has gained a reputation for being one of the most expensive water brands in the market today. The price of a Voss water bottle can be up to four times higher than the price of other bottled water brands. This has caused many consumers to ask the question, “Why is Voss water so pricey?” In this article, we will explore the high cost of Voss water and the reasons behind its premium price.
History of Voss Water
The Voss water brand was founded in Norway in 1998 by two friends, Ole Christian Sandberg and Christopher Harlem. They were looking for a way to share Norway’s pure, pristine water with the rest of the world. They discovered an artesian aquifer deep beneath the surface of southern Norway, and they began bottling the water and distributing it throughout Europe.
The brand rapidly grew in popularity, and in 2000, Voss water was introduced to the United States. It quickly became a status symbol due to its sleek and minimalist glass bottle, which was designed by Neil Kraft. Today, Voss water is sold in more than 50 countries worldwide and has become one of the most recognizable and expensive bottled water brands in the market.
Why is Voss Water So Expensive?
Packaging
One of the main reasons why Voss water is so expensive is because of its packaging. The brand’s iconic cylindrical glass bottle is undoubtedly one of the most recognizable and stylish water bottles out there, but it comes at a high cost. The production of these bottles is labor-intensive, and the high-grade glass used in its manufacturing is expensive. Additionally, the bottle’s unique design demands a lot of attention to detail, which also drives up its cost.
Brand Perception
Voss water has positioned itself as a premium brand, and it has successfully gained the reputation of being a luxury and exclusive product. This image is reinforced by the brand’s minimalist packaging design, premium pricing, and celebrity endorsements. This perception of luxury and exclusivity is a significant factor in the brand’s pricing strategy, which allows the company to set higher prices than other bottled water brands, which may offer similar quality water but do not have the same “status symbol” appeal.
Production and Transport Cost
The water source of Voss water is an artesian well in southern Norway, which is renowned worldwide for its pure and pristine water. However, accessing this water is expensive. Voss water is bottled at the source in Norway, and then it is transported worldwide to reach its final destination. The cost of production and transportation is a significant factor in the brand’s high pricing.
Advertising Costs
The Voss brand is a luxury bottled water brand that is recognized around the world. However, this level of recognition comes at a steep price. To maintain its position as a luxury brand, Voss water invests heavily in marketing, advertising campaigns, and celebrity endorsements. These costs are factored into the pricing of the product, making it one of the most expensive bottled water brands in the market.
The Benefits of Voss Water
High PH Level
Voss water has a high pH level of 7.6, which makes it a natural alkaline water. Alkaline water is known to have several health benefits, including neutralizing acid in the bloodstream, promoting healthy skin, and hydrating the body faster than regular water. The high pH level of Voss water makes it an excellent choice for athletes, people with an active lifestyle, and those who want to maintain good health.
Source of Water
The water source of Voss water comes from an artesian aquifer located in Southern Norway. This aquifer is known for being one of the purest water sources in the world, making Voss water a premium and high-quality bottled water brand.
No Additives
Voss water is free from any additives, artificial flavors or sweeteners, and preservatives. This makes Voss water one of the healthiest bottled water brands in the market.
Conclusion
Voss water is one of the most popular and expensive bottled water brands in the market today. Its premium pricing is justified by its superior quality, unique packaging design, and brand reputation. However, for some consumers, the high price point may not be justifiable. Ultimately, the choice to purchase Voss water over other bottled water brands is up to the individual and their unique preferences and lifestyle.
FAQs
- Is Voss water worth the price?
- What is the source of Voss water?
- Why is Voss water in glass bottles?
- Is Voss water alkaline?
- Is Voss water free from additives?
Whether Voss water is worth the price is subjective and based on individual preferences. It is one of the most premium bottled water brands, and its high price point can be attributed to its superior quality, unique packaging, and brand perception. However, for some consumers, the high price point may not be justifiable.
Voss water comes from an artesian aquifer located in Southern Norway, known for being one of the purest water sources in the world.
The packaging of Voss water is one of its unique selling points. Its cylindrical glass bottle design is stylish, recognizable, and eco-friendly, making it an ideal choice for many consumers.
Yes, Voss water has a pH level of 7.6, which makes it a natural alkaline water.
Yes, Voss water is free from any additives, artificial flavors or sweeteners, and preservatives, making it one of the healthiest bottled water brands in the market.
References
- “Voss – Norwegian Artesian Water”. Norwegian.com. N.p., 2018. Web. 1 Dec. 2018.
- “What Makes Voss Water So Expensive?”. The Daily Meal. N.p., 2018. Web. 1 Dec. 2018.
- “Voss Celebrates 20 Years Of Pure Norwegian Artisanal Water | Food & Beverage Magazine”. Food & Beverage Magazine. N.p., 2018. Web. 1 Dec. 2018.