As more and more businesses have shifted online, eCommerce has become increasingly popular. As a result, optimizing eCommerce sites for search engines has become a must-do for eCommerce businesses. One of the most common questions online retailers ask is, “Does product mean add?” In other words, do you need to have a lot of products on your site to rank well on search engines? If you’re an eCommerce business looking for the truth about how your product page impacts your ranking, keep reading.
What is Product Page SEO?
Product page SEO refers to optimizing product pages on eCommerce websites to improve the ranking on search engines. Ranking on top of search engines is important because it helps you to increase the visibility of your website and drives more traffic to your website.
Search engine optimization works by improving the relevance and quality of your website content. Google’s algorithm analyzes various on-page and off-page factors to determine the relevance of your web pages to a query. One primary factor for ranking your website is the quality of your product pages. Not all product pages are created equal, and some pages might outrank others based on their content and SEO.
Does Having More Products Help You Rank Higher?
In some cases, having more products might help you rank higher, but it’s not a guarantee. In fact, having too many products can hurt your ranking.
Having more products on your site could help to increase the chances of being found by more customers if you target long-tail keywords. When you have more pages with detailed descriptions, it makes it easier for Google to understand what your page is about and allows you to target more long-tail phrases, but it’s not always the case.
According to various SEO case studies, it’s better to focus on quality over quantity when it comes to optimizing your product pages. A niche online store with a few high-converting product pages is better than a large store with thousands of pages of low-quality products. The latter loses focus, and optimization becomes cumbersome.
What Makes a Great Product Page?
The Product Title
The product title is the first thing that your potential customers will see, and it should be optimized for search engines. Ideally, the title should include the primary keyword, and the title should be descriptive about the product.
The Product Description
The product description should be detailed and provide as much information as possible. A well-written product description will help potential customers decide whether the product meets their needs.
Apart from this, you need to sprinkle relevant keywords in your product descriptions to target people who use those keywords for searching on Google.
The Product Images
The product image is a crucial component of a successful product page because it shows the product and gives customers an idea of what they are buying. Be sure to include high-quality, clear images of your product from various angles.
The Product Reviews
Product reviews are essential for boosting your sales, and they are also great for SEO. User-generated content is a signal for Google, and it can help to improve your ranking. Encourage your customers to leave reviews, and always respond to them, both positive and negative.
The Page Loading Speed
Page loading speed is extremely important for SEO. Slow pages discourage potential customers and can lead to a high bounce rate. Make sure your website loads quickly to prevent visitors from leaving and improve search engine rankings.
The Bottom Line
Overall, the key to ranking high in search engines is creating high-quality product pages with unique, optimized content. As long as you have a few high-quality products and pages, you are good to go. Don’t focus too much on creating a large number of average products.
Additional Tips for Optimizing Your Product Pages
- Use bullet points to make information easy to read
- Include product videos
- Focus on the products that sell the best
- Improve the site’s navigation
Common Questions about Product Page SEO
1. Does having more products on my eCommerce site hurt my ranking?
It can. Google values high-quality content and user experience, so if having a large number of low-quality or duplicate content pages hurts the user experience, it can impact rankings.
2. Can product reviews really help my ranking?
Yes, product reviews can help to improve the perceived quality of your website, which can drive more traffic and improve your search engine rankings.
3. Can I optimize product images for SEO?
Yes, you can optimize your product images by naming them with relevant keywords, compressing file sizes, and adding alt tags. All these can help to drive more traffic to your site from search engines.
4. How important is page loading speed for my product pages?
Page loading speed is vital for eCommerce websites. Slow pages can deter potential customers and negatively affect your search engine rankings. On average, your website should load within three seconds.
5. Should I have video content on my product pages?
Yes, video content can help to improve user experience and drive more traffic to your site. Make sure the video is of high quality and provides value to the customer.
- Bensoussan, Casey (2021), “Product Page SEO: A Practical Guide to Optimize for Google,” Moz, [Online] Available at: https://moz.com/blog/product-page-seo-guide
- Mandracchia, John (2019), “Does having more products increase a website’s SEO value?” Search Engine Watch. [Online] Available at: https://www.searchenginewatch.com/2019/02/22/does-having-more-products-increase-a-websites-seo-value/
- Rand, Fishkin (2013). “Product Descriptions vs. Product Reviews – The SEO Impact”. Moz, [Online] Available at: https://moz.com/blog/product-descriptions-vs-product-reviews-the-seo-impact